Client: Burt’s Bees
Agency: Swirl
Role: Senior Art Director / Design Lead
UX: David Dell’Agostino & Astrid Javier
Creative Director: Bo Jacobson
A reimagining of the existing site to prioritize content over e-commerce – the creation of a digital flagship. Providing personalized product recommendations and relevant content elevates the shopping experience and immerses users in the brand, transforming the site into a source of inspiration, support, and guidance for Burt’s Bees clients.
We champion the use of all-natural ingredients throughout the experience and re-define the honeycomb, creating a shape that is both interactive and ownable. The site would mark the growth of Burt’s Bees into new product categories, mainly the expansion of their green beauty assortment.
The site launched in the fall of 2016, followed by an immediate increase in user engagement, return visits, and sales resulting from new product-finding features.