Paid & Organic Social Assets
Haircare is an emotionally charged beauty conversation for clients that are historically under-represented in marketing and are unable to find prestige haircare products formulated for their hair types. The goal of this campaign was to highlight products for all hair types and introduce exclusive products for those with naturally textured hair.
Due to Covid-19, we had to reinvent our concept just a week before we were scheduled to shoot images and video of live models. I lead the team in pivoting our campaign to be entirely digital, hiring the talented Jade Purple Brown to create our characters and BUCK studios to bring them to life.
Paid & Organic Social Assets
